Advertising and marketing standards

The advertising rules earlycrown follows across the States and Territories it addresses.

Federal framework and industry self-regulation

Our advertising complies with the Interactive Gambling Act 2001 (Cth) and the advertising rules administered by ACMA under the Broadcasting Services Act 1992 (Cth). We follow the AANA Wagering Advertising and Marketing Communication Code as an industry self-regulatory standard. All advertising carries a responsible-gambling message and does not target persons under 18 or self-excluded persons.

New South Wales

Where advertising is directed at New South Wales residents, we observe the Betting and Racing Act 1998 (NSW), in particular section 33H (prohibitions on gambling-related advertising), section 33HA (direct marketing), section 33I (advertising during sporting fixtures) and section 33JA (prohibited inducements).

Victoria

Where advertising is directed at Victorian residents, we observe the Gambling Regulation Act 2003 (Vic), Part 4.7 (Advertising and inducements), including its inducement prohibitions and direct-marketing rules. This reference is descriptive of the Victorian advertising regime applicable to a Victorian audience; the operator's licence is held in the Northern Territory.

Northern Territory

As the operator's home jurisdiction, we comply with the Racing and Betting Act 1983 (NT) and any advertising directions issued by the Northern Territory Racing Commission.

Inducements

We do not publish inducements to open an account on publicly accessible surfaces. Where a State imposes a stricter inducement rule than the federal floor, we treat the stricter rule as binding for that audience.

Version 1.0. Effective 4 October 2026.